Mobile in-app
In-app inventory with app-bundle transparency.
Mobile in-app advertising on Waveband DSP — banner, interstitial, and video with device targeting, app allowlists, and delivery reporting down to the bundle. No spend minimums.
What this replaces
In-app delivery without bundle transparency is hard to defend.
Delivery-source reporting goes to the app bundle so you can see where impressions actually served.
Mobile in-app often requires a separate mobile DSP seat.
In-app inventory sits on the same self-serve Waveband seat as CTV, display, and audio.
What you get
Full buying controls for mobile in-app — same seat as every other channel, same reporting, same optional Autopilot when you want help.
App bundle allowlists and blocklists
Device, OS, and carrier targeting
Rewarded and interstitial placements on supported exchanges
Delivery-source reporting down to the app bundle
Formats: Banner, interstitial, video; iOS and Android
Questions buyers actually ask
Can I allowlist or blocklist apps?
Yes. App bundle allowlists and blocklists plus device, OS, and carrier targeting.
Runs alongside
Connected TV
CTV inventory with household measurement — not a vanity reach report.
Display
Open-web display with full targeting — creative tools when you need them.
Online video
In-stream and out-stream video — same seat, same Signal.
Digital audio
Streaming audio and podcasts in the same book as your display.
Native
Native built from components — validated per exchange, previewed live.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Mobile in-app on a real seat.
Self-serve Waveband DSP — no minimums. Stay hands-on; add Autopilot only where you want help.