Digital audio
Streaming audio and podcasts in the same book as your display.
Programmatic audio advertising on Waveband DSP — DAAST/VAST across streaming and podcasts with companion banners, unified reporting, and no spend minimums.
What this replaces
Audio often lives in a separate seat from the rest of the book.
Streaming and podcast audio run on the same Waveband seat as CTV and display — one budget, one report.
Companion creatives and duration rules create trafficking friction.
Audio creatives validate duration server-side; companion banners attach where inventory supports them.
What you get
Full buying controls for digital audio — same seat as every other channel, same reporting, same optional Autopilot when you want help.
Audio creatives with duration validation
Companion display banners on supported inventory
Audience and geo targeting consistent with every channel
Spend and delivery reporting unified with the rest of your media
Formats: 15s/30s audio, optional companion banners
Questions buyers actually ask
Can agencies run programmatic audio without a separate platform?
Yes. Audio is a first-class channel on the self-serve Waveband DSP alongside every other format.
Runs alongside
Connected TV
CTV inventory with household measurement — not a vanity reach report.
Display
Open-web display with full targeting — creative tools when you need them.
Online video
In-stream and out-stream video — same seat, same Signal.
Native
Native built from components — validated per exchange, previewed live.
Mobile in-app
In-app inventory with app-bundle transparency.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Digital audio on a real seat.
Self-serve Waveband DSP — no minimums. Stay hands-on; add Autopilot only where you want help.